{"product_id":"alessia-flowy-dress","title":"Alessia | Flowy Boho Maxi Dress","description":"\u003cp\u003e\u003cstrong\u003eFrom Byron Bay Mornings to Sunset Soirées\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn a land defined by its sun-drenched coastlines and laid-back lifestyle, the \u003c\/span\u003e\u003cstrong\u003eAlessia\u003c\/strong\u003e\u003cspan\u003e Maxi Dress is your ultimate wardrobe essential. Designed for the woman who embodies a free-spirited energy, Alessia blends the raw beauty of artisanal patterns with a silhouette that’s as vast and breezy as an Australian summer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're browsing the weekend markets in Fremantle, heading to a hinterland wedding, or enjoying a slow brunch by the water, this dress offers that rare \"just-thrown-on\" perfection. It’s not just a dress; it’s a mood of total freedom and effortless creativity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love Her\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cstrong\u003eArtisanal Boho Charm\u003c\/strong\u003e\u003cspan\u003e — Intricate, playful patterns with an artistic touch that make every wear feel like a statement of individuality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cstrong\u003eThe \"Air-Con\" Effect\u003c\/strong\u003e\u003cspan\u003e — Crafted from a lightweight, breathable fabric blend designed to keep you cool and fresh, even when the mercury hits 30°C.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cstrong\u003eFlowing Maxi Silhouette\u003c\/strong\u003e\u003cspan\u003e — A beautifully draped cut that flatters every figure and moves gracefully with the coastal breeze.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cstrong\u003eWrinkle-Resistant \u0026amp; Travel-Ready\u003c\/strong\u003e\u003cspan\u003e — The perfect \"pack-and-go\" piece for your next getaway to the Whitsundays or a weekend escape down south.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Fabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlessia is designed with a relaxed, flowy fit that prioritises your comfort without losing its sophisticated edge. The high-quality fabric is engineered to retain its vibrant colours and shape, even after a full season of sun and sea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e Easy-going for your busy lifestyle—simply machine wash on a cold, gentle cycle and hang to dry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"922\"\u003e\u003cstrong data-start=\"753\" data-end=\"778\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0924\/4957\/1146\/files\/6_964541a3-4314-4412-8418-1dba7f9c3114.jpg?v=1748625334\" alt=\"\"\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003eStyle Note\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e For an iconic Australian \"boho-luxe\" look, pair Alessia with a wide-brimmed felt hat, some layered turquoise jewellery, and your favourite tan leather boots or sandals. It’s the perfect ensemble to take you from a morning coffee run to a moonlit dinner under the stars.\u003c\/span\u003e\u003c\/p\u003e","brand":"Norell Melbourne","offers":[{"title":"S","offer_id":51677257990486,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51677258023254,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51677258056022,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":51677258088790,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":51677258121558,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":51677258154326,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"4XL","offer_id":51677258187094,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true},{"title":"5XL","offer_id":51677258219862,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/4517\/9222\/files\/6_495e26a5-8218-4db4-b0cb-bae617ddf367.jpg?v=1761495203","url":"https:\/\/norellmelbourne.com\/products\/alessia-flowy-dress","provider":"Norell Melbourne","version":"1.0","type":"link"}