{"product_id":"elowen-maxi-dress","title":"Elowen | Tailored Shawl Maxi Dress","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-path-to-node=\"3\"\u003eDitching the heavy constraints of traditional evening gowns and the flat look of basic daywear, the \u003cb data-index-in-node=\"100\" data-path-to-node=\"3\"\u003eElowen\u003c\/b\u003e Chic Maxi Dress responds perfectly to the quick-changing rhythm of the Australian climate. Tailored to move with you from sun-drenched terrace lunches directly into upscale twilight gallery openings, this design captures a beautiful contrast between sharp angles and soft, sweeping motion. Skip the stiff, uncomfortable formal pieces and uninspired seasonal cuts—this dress floats effortlessly around your frame, giving you a highly polished, curated presence whether you are stepping through city streets or entering an outdoor garden event.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003e\u003cstrong\u003eWhy the Elowen Dress is Your New Wardrobe Standard:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e• \u003cb data-index-in-node=\"2\" data-path-to-node=\"5\"\u003eSculpted Shawl Collar \u0026amp; Button Front:\u003c\/b\u003e Sharpening your look with clean, architectural lines, the sophisticated single-breasted collar brings high-end structural framing to a classic maxi length.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e• \u003cb data-index-in-node=\"2\" data-path-to-node=\"6\"\u003eCustom Silhouette Belt:\u003c\/b\u003e Giving you complete control over your silhouette, the coordinating, adjustable fabric belt pinches in gently to highlight your natural waistline without ever restricting your movement.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e• \u003cb data-index-in-node=\"2\" data-path-to-node=\"7\"\u003eFeather-Light Fluid Movement:\u003c\/b\u003e Keeping you cool and comfortable as the afternoon warms up, the open, premium textile blend offers an airy feel against the skin and a dramatic, sweeping drape that catches the breeze.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e• \u003cb data-index-in-node=\"2\" data-path-to-node=\"8\"\u003eSeamless Day-to-Night Artistry:\u003c\/b\u003e Solving the dilemma of mid-day outfit changes, the versatile fabrication and crisp tailoring allow you to transition from a demanding office boardroom to an upscale dinner with absolute ease.\u003c\/p\u003e\n\u003ch4 data-end=\"734\" data-start=\"704\"\u003e\u003cstrong data-end=\"734\" data-start=\"709\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"652\" width=\"489\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0871\/1834\/8616\/files\/f9bf6e2627a86cbdc5d0271140c2a2f8.png?v=1757429873\"\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eTechnical Details \u0026amp; Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Elowen merges architectural elegance with everyday utility, utilizing premium, low-fuss materials that maintain their sophisticated, unwrinkled drape all day long.\u003c\/p\u003e\n\u003cp\u003e•\u003cstrong\u003e Design:\u003c\/strong\u003e Tailored shawl collar detailing with a sleek, single-breasted button front.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eFit:\u003c\/strong\u003e Adjustable waist configuration featuring a coordinating fabric belt.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eLength: Maxi\u003c\/strong\u003e—elegant floor-length style for an elongated, continuous line.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eMaterial:\u003c\/strong\u003e Premium lightweight textile blend engineered for comfort and maximum fluid movement.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eCare:\u003c\/strong\u003e Created for a busy lifestyle—simply machine wash cold and hang to dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Note\u003c\/strong\u003e: For a sharp, upscale corporate function or gallery opening, pair Elowen with structured pointed heels and minimalist gold hoops. Pivoting to a relaxed weekend vineyard lunch? Style her with premium leather slides and an oversized woven clutch for an effortless, local vibe.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Norell Melbourne","offers":[{"title":"White \/ XS","offer_id":51630406467926,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ S","offer_id":51630406500694,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ M","offer_id":51630406533462,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ L","offer_id":51630406566230,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ XL","offer_id":51630406598998,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ 2XL","offer_id":51630406631766,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XS","offer_id":51630406664534,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":51630406697302,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":51630406730070,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ L","offer_id":51630406762838,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XL","offer_id":51630406795606,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 2XL","offer_id":51630406828374,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ XS","offer_id":51630406861142,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ S","offer_id":51630406893910,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ M","offer_id":51630406926678,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ L","offer_id":51630406959446,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ XL","offer_id":51630406992214,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ 2XL","offer_id":51630407024982,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ XS","offer_id":51630407057750,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ S","offer_id":51630407090518,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ M","offer_id":51630407123286,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ L","offer_id":51630407156054,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ XL","offer_id":51630407188822,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Brown \/ 2XL","offer_id":51630407221590,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/4517\/9222\/files\/2a91469c9a75e9676b2c8b2866fb6890.png?v=1761072862","url":"https:\/\/norellmelbourne.com\/products\/elowen-maxi-dress","provider":"Norell Melbourne","version":"1.0","type":"link"}