{"product_id":"flory-dress","title":"Flory | Botanical Elegance, Sculpted U-Neck Tailoring","description":"\u003cdiv class=\"markdown markdown-main-panel enable-luminous-fast-follows enable-updated-hr-color tutor-markdown-rendering\" id=\"model-response-message-contentr_0e500253760a3d03\" aria-busy=\"false\" aria-live=\"polite\" dir=\"ltr\"\u003e\n\u003cp data-path-to-node=\"1\"\u003eDitch stiff, unyielding summer dresses that restrict your movement and step into a soft, body-sculpting silhouette that celebrates your natural frame. The\u003cstrong\u003e Flory U-Neck Dress \u003c\/strong\u003ebrings a fresh, effortless charm to the contemporary Australian wardrobe, bridging the gap between sun-drenched beachside strolls and breezy alfresco twilight soirées. Crafted from an ultra-soft, highly breathable summer fabric with a slimming contour, this piece drapes beautifully over your silhouette without binding, offering a weightless, figure-smoothing drape designed to keep you cool, confident, and flawlessly put-together through peak coastal heat.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cstrong\u003eWhy the Flory U-Neck Dress Elevates Your Summer Rotation:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e• \u003cb data-path-to-node=\"3\" data-index-in-node=\"2\"\u003eSoft-Touch Sculpting Fabric:\u003c\/b\u003e Experience the ultimate luxury of touch. The premium, breathable weave gently smooths and flatters your natural contours, offering a sleek, slimming profile that feels light as air against your skin.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003e• \u003cb data-path-to-node=\"4\" data-index-in-node=\"2\"\u003eFlattering Architectural U-Neckline:\u003c\/b\u003e Frame your collarbones with understated grace. The classic U-shaped neckline adds a sophisticated, feminine focus, creating the perfect framing for delicate layered necklaces or sun-kissed shoulders.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e• \u003cb data-path-to-node=\"5\" data-index-in-node=\"2\"\u003eFigure-Enhancing Tailored Drape:\u003c\/b\u003e Move with complete freedom and confidence. Engineered with a subtle sculpting waist structure, the dress contours smoothly through the torso before flowing into a light, airy skirt that moves with every step.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e• \u003cb data-path-to-node=\"6\" data-index-in-node=\"2\"\u003eAll-Day Coastal Ventilation:\u003c\/b\u003e Stay continuously fresh through changing climates. The high-transpirability textile channels ambient air across your skin, shedding heat instantly during balmy afternoon outings and outdoor celebrations.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0928\/4517\/9222\/files\/86f6fc134a37a14be9c1e0f4fd5d0a60.jpg?v=1783932226\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cstrong\u003eTechnical Details \u0026amp; Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e• \u003cb data-path-to-node=\"8\" data-index-in-node=\"2\"\u003eGarment Architecture:\u003c\/b\u003e Contour-fit summer dress featuring a soft-draping skirt and an elegant U-neck profile.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003e• \u003cb data-path-to-node=\"9\" data-index-in-node=\"2\"\u003eTextile Composition:\u003c\/b\u003e Ultra-soft, lightweight stretch-blend composite optimized for high breathability, shape retention, and skin comfort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e• \u003cb data-path-to-node=\"10\" data-index-in-node=\"2\"\u003eNeckline \u0026amp; Fit:\u003c\/b\u003e Framed U-shaped neckline paired with a slimming waist contour and a natural flowing silhouette.\u003c\/p\u003e\n\u003cp data-path-to-node=\"11\"\u003e• \u003cb data-path-to-node=\"11\" data-index-in-node=\"2\"\u003eCare \u0026amp; Maintenance:\u003c\/b\u003e Easy-care, wrinkle-resistant fabric formulation engineered for effortless summer travel and resort wear.\u003c\/p\u003e\n\u003cp data-path-to-node=\"12\"\u003e\u003cstrong\u003eStyle Note: \u003c\/strong\u003ePicture a golden Saturday in Byron Bay—you slip into Flory, layer a delicate stack of gold coin pendants across the open U-neck, grab a hand-woven raffia tote, and step into woven leather slides for a morning exploring hidden beachfront boutiques and sipping cold brews under the palms. As the sun dips over a cliffside rooftop in Bondi, drape an oversized cream linen blazer loosely over your shoulders, swap the slides for architectural stiletto mules, and add a bold crimson lip—transforming a sun-baked daytime silhouette into a night-out look that is thoroughly refined, perfectly composed, and effortlessly striking.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Norell Melbourne","offers":[{"title":"Red rose \/ S","offer_id":54531382214998,"sku":"SKU_1783932205632_772","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Red rose \/ M","offer_id":54531382247766,"sku":"SKU_1783932205632_751","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Red rose \/ L","offer_id":54531382280534,"sku":"SKU_1783932205632_600","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Red rose \/ XL","offer_id":54531382313302,"sku":"SKU_1783932205632_611","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Red rose \/ 2XL","offer_id":54531382346070,"sku":"SKU_1783932205632_836","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Red rose \/ 3XL","offer_id":54531382378838,"sku":"SKU_1783932205632_586","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ S","offer_id":54531382411606,"sku":"SKU_1783932205632_653","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ M","offer_id":54531382444374,"sku":"SKU_1783932205632_687","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ L","offer_id":54531382477142,"sku":"SKU_1783932205632_743","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ XL","offer_id":54531382509910,"sku":"SKU_1783932205632_977","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ 2XL","offer_id":54531382542678,"sku":"SKU_1783932205632_814","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Beige \/ 3XL","offer_id":54531382575446,"sku":"SKU_1783932205632_913","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ S","offer_id":54531382608214,"sku":"SKU_1783932205632_787","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ M","offer_id":54531382640982,"sku":"SKU_1783932205632_484","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ L","offer_id":54531382673750,"sku":"SKU_1783932205632_321","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ XL","offer_id":54531382706518,"sku":"SKU_1783932205632_383","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ 2XL","offer_id":54531382739286,"sku":"SKU_1783932205632_920","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Green \/ 3XL","offer_id":54531382772054,"sku":"SKU_1783932205632_628","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":54531382804822,"sku":"SKU_1783932205632_464","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":54531382837590,"sku":"SKU_1783932205632_351","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ L","offer_id":54531382870358,"sku":"SKU_1783932205632_865","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XL","offer_id":54531382903126,"sku":"SKU_1783932205632_590","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 2XL","offer_id":54531382935894,"sku":"SKU_1783932205632_404","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 3XL","offer_id":54531382968662,"sku":"SKU_1783932205632_14","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ S","offer_id":54531383001430,"sku":"SKU_1783932205632_95","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ M","offer_id":54531383034198,"sku":"SKU_1783932205632_932","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ L","offer_id":54531383066966,"sku":"SKU_1783932205632_40","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ XL","offer_id":54531383099734,"sku":"SKU_1783932205632_925","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 2XL","offer_id":54531383132502,"sku":"SKU_1783932205632_188","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 3XL","offer_id":54531383165270,"sku":"SKU_1783932205632_335","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/4517\/9222\/files\/b7147777dffcdd7d04bd6fd72d1ff334.jpg?v=1783932226","url":"https:\/\/norellmelbourne.com\/products\/flory-dress","provider":"Norell Melbourne","version":"1.0","type":"link"}